Need Help Communicating Your Organization’s Vision?
Are your employees frustrated because they don’t see or understand “the big picture”?
Agribusinesses owners often struggle to clearly communicate their vision for the organization. When the vision isn’t clearly defined, even though it exists in the mind of the owner, or when the owner has shared the vision with “the leaders” of the organization but hasn’t shared it broadly throughout the organization employees are left wondering if there is a vision. It’s no wonder the people doing the work every day get frustrated with the leaders’ directions or demands – they don’t see or understand “the big picture”.
Feel like you know how to do “the work” but not how to plan for growth?
Would you like to sharpen your managerial skills?
Many successful agribusinesses have grown to where they are today with little formal strategic planning. The original owners were successful enough to pass the business on to the next generation but the new owners don’t have the experience or training to lead or manage. The business has been successful because of the owners hard work and the skills they have acquired. Hard work isn’t enough anymore, formalized managerial and leadership skills are required.
Is your strategic plan out of date?
Do you need a communication plan of action?
Walt Ogburn has worked with companies that have hired a consultant to help them build a strategic plan. This exercise energizes the entire organization temporarily because everyone can see where the business is going. Eventually the consultant leaves the three-ring binders and the organization begins to execute the plan on their own. Over time things change, people change, customers change, and the economy changes. Who keeps the plan up-to-date and who shares the plan and the vision with new colleagues? A year or two down the road everyone has lost track of the vision and the strategy. It begins to feel like the investment in building the strategy was a waste of time, however, had the leaders invested small amounts of time and money each year the original investment would have paid dividends for a long time. Without the additional investment eventually the company has to start all over to define the strategic plan.